Consumer Privacy Guide
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Finally: use common sense.

Reading our top ten list, as well as encountering news stories that portray Web companies in a negative light, can instill paranoia even in the most fearless Web user. It's important to remember, however, that people in cyberspace are the same people you encounter every day in the physical world: your merchants, your neighbors, your colleagues. Ask yourself a set of familiar questions when you are online: Would you give your credit card number to a street vendor? Would you transact with a well-established, trusted firm? How much information does the newspaper realistically need to process a subscription? Will you be subjected to unsolicited mail if you disclose your physical or e-mail address?

Use common sense, ask questions and seek out resources. The Internet is a new medium, as was the telephone more than a century ago. If used wisely, it can connect you to a world of people, ideas and information.


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